Michael Jackson reportedly received an estimated $600,000 for his performance at the 1993 Super Bowl halftime show. According to reports, this was the highest sum paid to a performer for a halftime show at the time and topped the previous record of $500,000 paid to New Kids on the Block in 1991.
Jackson earned a base salary of $500,000, plus an additional $100,000 as a bonus per complex. Furthermore, the NFL allegedly paid more than $1 million for all the production costs related to Jackson’s halftime show.
It has been described as being one of the most expensive Super Bowl half-time shows at the time. Reportedly, the figure was almost twice what the NFL had spent on the previous three Super Bowl halftime shows.
Additionally, this was the highest amount ever paid to a halftime performer at the time.
How much did Super Bowl performers get paid?
The pay for Super Bowl performers varies by year, as the NFL negotiates with the performer or performers each and every year. According to ESPN, in 2020, for the Super Bowl Halftime show, Shakira and Jennifer Lopez were paid a total of $6 million dollars.
Additionally, the halftime show backup dancers were paid their own separate fee. It is not known what this fee was.
In contrast, in 2019, Maroon 5 was reported to have been paid only $2 million for their Halftime Show performance. This sum was split among the other members of the band.
Beyond the headline performers, hundreds of additional performers are paid to play at the Super Bowl. These performers range from cheerleaders, to marching bands, as well as Cirque de Soleil. The NFL has not released specifics on what musical acts, other than the headliner are paid, but it is believed to be considerably less than the headline performer.
Additionally, according to NFL contracts, the league will cover all costs associated with performance, such as equipment, lighting and transportation.
Do celebrities get paid for doing the Super Bowl halftime show?
Yes, celebrities typically do get paid for performing at the Super Bowl halftime show. However, the exact details of the payment are usually kept confidential. Generally speaking, the amount depends on the star’s level of fame and the length of the performance.
Some performers have reportedly received seven-figure paychecks for the show. However, some celebrities choose to perform for free – or significantly less than their usual rate – for the publicity and exposure.
For example, Justin Timberlake reportedly declined a large payday for his Super Bowl halftime performance in 2018 because he wanted to donate the money to charity instead.
Do people get paid performing at the Super Bowl?
Yes, people do get paid performing at the Super Bowl. NFL players on the teams that compete in the Super Bowl receive their regular salary and playoff money. Everyone else who performs, including musical artists and the halftime show sponsor are typically paid for their performance.
The exact arrangements and fees vary with each show, but there are generally payouts involved. For example, the performers at Super Bowl LIV, featured both Jennifer Lopez and Shakira, reportedly earned a combined sum of $17 million for their performance.
The same show is said to have featured a $25 million check cut to the halftime show sponsor, Pepsi, for presenting the event. It’s unclear how much of the total sum went to the production companies, short-term hires, and other artists who accompanied the show.
Who was the billionaire halftime show?
The halftime show for Super Bowl LIV (2020) featured a performance from global superstar Jennifer Lopez and music icon Shakira. The two celebrated their Latin heritage through a show-stopping set of classic and new music, choreography, and a medley of the two superstars’ biggest hits.
The show was produced by Billboard Music Award winner Benny Medina and Emmy Award nominees Jamie King and Jenny Gautier. J-Lo and Shakira were joined on stage by a cast of over 300 dancers, drummers and acrobats, making it one of the most ambitious and spectacular halftime shows in Super Bowl history.
A special surprise during the show was an appearance by a billionaire, believed to be Oracle founder and CEO Larry Ellison, who was featured in a recorded interview discussing the impact of technology in sports.
Do NFL halftime performers get paid?
Yes, NFL halftime performers typically get paid for their performance. It is unlikely that an exact figure will be provided to the public, because NFL contracts are typically not disclosed. However, it is generally accepted that performers are typically given an appearance fee, as well as other financial compensation, such as travel expenses, for their performances at an NFL halftime show.
In some cases, popular performances can even be recorded and monetized with royalties, resulting in some performers receiving even more money than their original performance fee. It is clear that NFL halftime performances are a lucrative business, and many celebrities are eager to get their name involved as a performer.
How much does Super Bowl ad cost?
The cost of an ad for Super Bowl Sunday has grown significantly in recent years. In 2020, the cost of an in-game commercial was about $5.6 million for a 30-second spot and that price is only expected to rise.
For example, in 2021, some Super Bowl advertisers are paying upward of $5.8 million. Factors such as viewership, the expected audience size and the overall appeal of the game can drive costs significantly higher.
In addition to the cost of a 30-second commercial, brands usually pay additional costs to produce the spot. This includes things such as scriptwriting, filming, actors’ fees, and editing which can increase a brand’s overall cost by hundreds of thousands of dollars.
When it comes to Super Bowl ad costs, the only limit is a company’s budget. Super Bowl Sunday is one of the most watched television events of the year, so the cost of an ad can be worth it for brands that want to maximize their reach and capture the attention of millions of viewers.
Do the artist who perform at Super Bowl get paid?
Yes, artists who perform at the Super Bowl do get paid. The exact amount that they get paid depends on the artist. For example, rumors suggest that some of the highest paid acts at the Super Bowl were Maroon 5, Justin Timberlake, and Lady Gaga, who were reportedly paid around $3 million for the honor of performing at the Super Bowl.
On the other end of the spectrum, Beyoncé was paid nothing for her 2018 performance, although she did receive an additional promotional benefit (a Pepsi sponsorship).
Generally speaking, the NFL will pay the artists between $500,000 and $1 million for their performance. The exact amount will depend on the artist’s asking price and negotiation skills. Artists who are just starting out may be paid less, while more established artists may be able to command more money.
The NFL also usually covers all of the artists’ expenses, such as any props or stage decorations.
Who turned down Super Bowl halftime?
In October 2019, rapper Jay-Z and pop singer Rihanna publicly turned down the opportunity to perform at the Super Bowl 2020 Halftime Show in solidarity with former NFL quarterback Colin Kaepernick. Kaepernick, who began kneeling during the national anthem in 2016 to protest police violence against African-Americans, had been effectively blackballed by the NFL since becoming a free agent in 2017.
Jay-Z, who signed a collaboration agreement with the NFL in August, initially defended the move. However, under increasing pressure from fellow artists, civil rights activists, and fans, Jay-Z said he reconsidered his position and urged other musical acts to join him in solidarity with Kaepernick.
In a November 2019 statement, Jay-Z and Roc Nation said, “Inspire Change encourages dialogue and action to create positive change in our country. The NFL and Roc Nation have reached a historic and thrilling agreement to partner on Inspire Change for the betterment of the Country.
As we previously shared, we are outraged that Colin Kaepernick is still effectively banned from the NFL and called for change.”
The NFL later confirmed that Jay-Z and Rihanna had turned down the opportunity to perform at the Super Bowl 2020 Halftime Show and they plan to select another musical act to join Travis Scott and Big Boi in performing at the show.