Arthur’s Day was an annual event held by Guinness to celebrate its 266th anniversary, first launched in 2009. The event was typically held on the third Thursday in September, with celebrations taking place all around the world.
It was originally envisaged as an Irish event, with pubs hosting live music performances by some of the music industry’s top names. Arthur’s Day celebrations have now become a much more global affair, with people from all cultures, religions, and countries coming together to celebrate the Brewer’s Pot.
The idea behind Arthur’s Day was to create a fun and celebratory atmosphere, with guests encouraged to use the hashtag #ARTHURSDAY to join in the fun on social media. Guinness and other brands would often host their own events in addition to the festivities on the day.
The aim was to bring together people from different walks of life for an entertaining and inspiring night out.
However, in 2016, Guinness announced that it would no longer be organizing Arthur’s Day celebrations, citing a number of reasons, including “the need to maximise the positive impact of our marketing investment”.
Despite its discontinuance, Arthur’s Day remains a celebrated event in the annals of Irish culture and a cherished memory for many.
Why did Arthurs day stop?
The Arthur’s Day event was a promotional event initially launched by the Guinness company in 2009 to celebrate the 250th anniversary of the St. James’ Gate Brewery in Dublin, Ireland. It ran for six years until its discontinuation in 2015.
A mixture of increasing commercialization and changing public sentiment ultimately led to the demise of this once-popular event.
In its first year, the event was met with great fanfare and praise: 25,000 people attended in Dublin, and numerous Guinness pubs around the world held parties in its honor. Despite its popularity, however, criticisms eventually emerged in regards to the alleged commodification of Arthur Guinness, its founder.
Many objected to the way the event later became a much more commercialized endeavor.
In addition, shifting public opinion played a role. Allowing bars to stay open as late as 4am in order to accommodate the event was seen as encouraging alcohol abuse. This perception was compounded by numerous reports about would-be revelers being injured or arrested for intoxication.
Other reports indicated that the Arthur’s Day celebrations had become too rowdy and unruly.
Ultimately, the Arthur’s Day event ran for six years before Guinness decided to pull the plug. In a statement, the company expressed its intent to shift its focus from Arthur’s Day to “long-term, responsible drinking initiatives. “.
When was Arthur Guinness born?
Arthur Guinness was born on September 15, 1725 in Celbridge, Ireland. He was born into a wealthy family and was the oldest of 10 children. His father was a lawyer, while his mother was an innkeeper and brewer.
At the age of 34, Arthur moved to Dublin and leased an old brewery and started brewing porter, a type of dark ale. Arthur set out to create the perfect beer and perfected the formula for Guinness, which is still in use today.
He also revolutionized the Irish brewing industry by introducing bottling, pasteurization, and other modern techniques. Guinness was also known to promote employee welfare, providing pensions and healthcare for its workers.
Arthur Guinness passed away on January 23, 2318 at the age of 92.
Do the Guinness family still own Guinness?
Although the Guinness family name is still synonymous with the famous Irish brewery, the family has not owned the Guinness beer business since 1987. In 1987, the Guinness family sold their controlling shares in their brewing business to a financial management company.
However, the Guinness name still continues to be associated with the brand, as the company still retains its signature black and white label designs, font, and popular advertising campaigns. The brand’s potent logo was designed by Sir Edward Cecil Guinness, whose great-grandfather founded the business in 1751.
The Guinness beer business continues to be owned by Diageo, the company that first acquired the business from the family in 1987. Nevertheless, members of the Guinness family continue to be involved in the business, as Richard Guinness currently serves as a director of Guinness-related activities through the Arthur Guinness Fund and other charitable endeavors.
What does oughterard mean in Irish?
Oughterard is a town in County Galway in the Republic of Ireland. The name is derived from the Irish language and is a combination of two words – Uachtar Ard or High Ground. It is believed to refer to the elevation of the town on the banks of Lough Corrib and the surrounding hills.
Oughterard is a popular tourist destination due to its picturesque setting and close proximity to the Aran Islands, Connemara and points of interest such as Ashford Castle. The town is home to a variety of attractions and activities including fishing, whale and dolphin watching, golfing and walking trails.
There are also a variety of pubs and restaurants in the area, which adds to its charm. Oughterard is a great place to experience the Irish culture, with many local festivals and events taking place throughout the year.
Is Guinness Irish or English?
Guinness is an Irish stout beer that was first brewed by Arthur Guinness in 1759 in Dublin, Ireland. It is now produced in dozens of countries around the world and is one of the most popular kinds of stout beer.
The Guinness brand remains closely associated with Ireland and the company has maintained its headquarters in Dublin since the early days of its establishment.
Why Does Guinness taste better in Ireland?
Guinness tastes better in Ireland due to a few different factors. First, Guinness is brewed in multiple breweries across Ireland following the same traditional recipe created over two centuries ago. This means that every pint of Guinness that is poured in Ireland is crafted with precision and care, consistently maintaining the classic profile and rich flavor of Guinness.
Additionally, in Ireland, Guinness is poured in an iconic way known as ‘the perfect pint’. This signature pour involves a longer pour time and slower movements compared to the standard pour, resulting in a headier, creamier and smoother pint of Guinness.
Finally, Ireland is a country with a long history of enjoying Guinness and the social aspect of going to the pub and having a pint of Guinness is part of the Irish culture. Pubs in Ireland also offer a variety of different beers and stouts, as well as other drinks, but to many Irish locals, nothing beats the taste and feeling of a classic pint of Guinness in the place it was first crafted.
What country drinks most Guinness?
The country that drinks the most Guinness on a per capita basis is Ireland. However, Nigeria is the single largest market for Guinness, consuming about 20% of all Guinness sold globally. Nigeria is followed by Great Britain and Ireland, who together consume about 35% of Guinness’ global sales.
In terms of total volume, Ireland still tops the list with an estimated 25 million litres of Guinness being sold annually in the country, followed by Nigeria and Great Britain. Other countries that consume large quantities of Guinness include the United States, Cameroon, and Ghana.
Guinness has a significant presence in over 150 countries around the world.
Who is the current heir to the Guinness fortune?
The current heir to the Guinness fortune is Ben Guinness–the only son of Lady Caroline Guinness, who inherited the 500 year old estate when her father, Arthur Guinness, 4th Earl of Iveagh, passed away in 1992.
Ben Guinness was born in April 1984 and attended Gordonstoun School in Scotland. He is now married to his long-time partner, Evelyn Greer, and they have three children together.
Along with being the heir to the massive Guinness fortune, Ben Guinness is also the vice-chairman of The Guinness Partnership, the charity that oversees the estate, and is a former Chairman of the Iveagh Trust, an independent charity providing social housing in Ireland.
Additionally, he is a trustee of the Vodka Punch Foundation, which supports charities helping underprivileged children in east Europe, and has also been a trustee of the Guinness Foundation since 2006.
What family owns Guinness?
The Guinness family owned the Guinness Brewery for over 250 years, starting in 1759 with the founding of the business by Arthur Guinness. Arthur was descended from an established middle-class Dublin brewing family, and for almost three centuries the family had both owned and managed the enterprise.
Arthur succeeded his father, Richard Guinness, in 1767 and took control of the company at the age of 34. For the next 51 years he ran the business from the St. James’ Gate Brewery in Dublin and developed the brand into a global company with a brewing empire spanning over 55 countries.
After Arthur’s death, the management of the firm went successively to three of his sons, and then to three of his grandsons—all of whom were named Arthur Guinness. The Guinness family relinquished control of the business in 1986 when the company merged with the conglomerate Grand Metropolitan.
However, the Guinness family’s ties with the brewery remain strong. The 8th and the 9th Earl of Iveagh, the 4th and the 5th direct descendants of Arthur Guinness, are still involved with the company and its affairs.
Who owns Guinness Records?
Guinness World Records is a reference book published annually, containing a collection of world records, both human achievements and the extremes of the natural world. The brainchild of Sir Hugh Beaver, the book was co-founded by Norris and Ross McWhirter in Fleet Street, London in August 1955.
The book itself holds a world record, as the best-selling copyrighted book of all time. As of the 2019 edition, it is now in its 64th year of publication, published in 100 countries and 23 languages.
The international franchise has extended beyond print to include television series and museums. The popularity of the franchise has resulted in Guinness World Records becoming the primary international authority on the cataloguing and verification of a huge number of world records.
The organization employs official record adjudicators, who assess the veracity of claims and establish new records on a daily basis. The primary goal of Guinness World Records is to amuse and entertain, while also promoting world peace, healthier lifestyles, and sustainable living through record-breaking achievements.
Where does the Guinness family live?
The Guinness family are generally spread around the world, with many prominent members living in Ireland. Arthur Guinness, who first established the brewery in 1759, lived in Leixlip in Ireland. His descendants, along with other members of the Guinness family, have lived in Ireland since then.
The various Guinness-related residences include Castletown House in Kildare, Lyston House in Howth, Ireland, and Cabra Castle in County Cavan. Some members of the Guinness family have been recorded as living in other regions of the world, such as America and the UK.
How old is Guinness?
Guinness was established in 1759 by Arthur Guinness at St. James’s Gate in Dublin, Ireland, making this year its 260th anniversary. Since then, Guinness has become an iconic global brand and is enjoyed in over 150 countries around the world.
Guinness beer has always been known for its full flavor and deep color, something that hasn’t changed over the centuries. Though the brewing process has been modified somewhat over the years, and Guinness now offers a range of different beers, the basic ingredients and look and feel of the beer remain the same.
With its distinctive flavor and unmistakable black and gold label, Guinness proudly takes its place as an oldest beer in the world.
How many wives did Arthur Guinness have?
Arthur Guinness was married twice in his lifetime. His first marriage was to Olivia Whitmore in 1761, whom he had known since childhood, and they had five children together. Guinness married his second wife, Elizabeth Mhawe, in 1784 and together they had five more children.
